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Alise Raak
Dec 113 min read
The Myth of Uniqueness: Unraveling the Differentiation Fallacy in Business
Have you ever played that game where you have two similar images and you need to find the differences between them?
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Alise Raak
Dec 112 min read
Unlocking Growth: Using a Differentiation Strategy to Rethink How and Where We Sell
Imagine this: You're at Target, picking up your online order, and there's a bonus—Starbucks coffee delivered right to your car.
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Alise Raak
Dec 113 min read
Your Business Case for Using a Differentiation Strategy
Have you ever been caught off-guard in a business meeting, faced with a question that left you feeling like a deer in headlights?
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Alise Raak
Dec 113 min read
Turning Your Profit Model into Your Competitive Rockstar
Have you ever purchased a concert ticket to see the opening act, rather than the headliner?
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Alise Raak
Dec 114 min read
Digging Deeper into Differentiation
Do you know how King Tutankhamun’s tomb was initially discovered?
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Alise Raak
Dec 113 min read
The Art of Inverse Differentiation: Turn Competitors' Strengths into Your Growth Opportunities
Remember David and Goliath? The iconic story isn't just about the little guy triumphing over the giant; it's about strategy
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Alise Raak
Dec 112 min read
The Silent Threat to Your Competitive Advantage
As someone who sits in the trenches of business strategy daily, specifically in crafting and sustaining differentiation,
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Alise Raak
Dec 113 min read
Strategic Convergence: How to Stand Out When You and Your Competition Look Alike
You’re good at your job. You follow the best practices, you hunt for new ideas, you drive efficiencies.
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