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INNOVATION and PRODUCT MARKETING

Creating products and go-to-market strategies that redefine your growth potential

1

Business STRATEGY

 

Business strategy focuses on how your business grows. I chart new growth paths for your company by reimagining how your business creates value—and competes. 

 

Here’s how I get you there:

 

  • Identify growth opportunities that will increase your revenue potential

  • Redesign strategies and business models to make consumers love you even more

  • Pinpoint ways to strengthen and protect your business from competitors

2

Product INNOVATION

 

Product innovation focuses on what your business sells. I help you imagine new products and services that fit your customers, your brand, and your business.

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My approach: 

 

  • Learn about your consumers and craft new solutions that truly enrich their lives

  • Develop ideas that match who you are now as a brand and who you aim to be

  • Adapt your existing products to reach new buyers without overhauling your business

3

PRODUCT MARKETING

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Product marketing is the process of launching your product into the world. I take you through that process, covering the key steps that will help tee your offering up for success.

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What I do:

 

  • Recommend the right positioning, price, place, and promotion of your product

  • Build the business case and model out future sales scenarios

  • Develop a launch plan that positions your product to thrive in the market

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