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Alise Raak, founder of BlueLeaf Strategies, an innovation strategy and product development consulting firm

Innovation and Product Marketing

Creating new products and go-to-market strategies that fit your customers, your brand, and your business.

Ideas are everywhere. Results? Not so much. 
The true mark of innovation and product marketing isn’t having a big idea—it’s building and launching a product that sells, scales, and stands the test of time. 

 

But that murky, ambiguous path of launching something new? It’s overwhelming. It’s messy. And when you’re in the thick of it, it’s easy to feel like you’re flying blind. That's where I come in. 

 

With 15+ years of experience in innovation, marketing, and business strategy, I help teams like yours turn ideas into profitable realities. From figuring out what your customers really want to building a launch strategy that works, I bring the tools, know-how, and confidence to make your vision more than just an idea—it becomes the next big thing.

MY Services

1

Business STRATEGY

Success starts with reimagining how your business creates value—unlocking new growth pathways, smarter strategies, and game-changing opportunities.

2

Product Innovation

The best products don’t just meet your customers' needs—they blow past expectations: combining creativity and value to make something extraordinary.

3

PRODUCT MARKETING

Bringing a product to market takes more than a big idea—it’s about turning your vision into reality with the right strategy, tools, and execution.

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