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Alise Raak, founder of BlueLeaf Strategies, an innovation strategy and product development consulting firm

Innovation and NEW product development

Creating new products and services that fit your customers, your brand, and your business

Ideas are everywhere. Results? Not so much. 
The true mark of innovation isn’t having a big idea—it’s building a product or service that sells, scales, and stands the test of time. 

 

But that murky, ambiguous path of launching something new? It’s overwhelming. It’s messy. And when you’re in the thick of it, it’s easy to feel like you’re flying blind. That's where I come in. 

 

With 15+ years of experience in innovation, marketing, and product development, I help teams like yours turn ideas into profitable realities. From figuring out what your customers really want to building a launch strategy that works, I bring the tools, know-how, and confidence to make your vision more than just an idea—it becomes the next big thing.

MY Services

1

Business Innovation

Innovation starts with reimagining how your business creates value—unlocking new growth, smarter strategies, and game-changing opportunities.

2

Product Innovation

The best products don’t just meet your customers' needs—they blow past expectations: combining creativity and value to make something extraordinary.

3

New Product Development

Bringing a new product to life takes more than a big idea—it’s about turning your vision into reality with the right strategy, tools, and execution.

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